January 11, 2017 — We know that everybody scans newspapers instead of reading them cover to cover. But we do need to get a handle on how our audiences here at Lindenwood actually consume campus news. Do they read just tweets or Facebook posts? Do they check out headlines and read the leads? Do they notice anything at all?
In this article, David Simpson takes a look at how students on his campus read the student newspaper, and his conclusions are, frankly, sad. That shouldn’t dissuade us from looking more carefully at how students here read the news. Should we use the technique that Simpson uses in a class or is there some other way to help us figure this out?