New Look, Same Goals

January 27, 2017 — Lindenlink’s new look has attracted mostly positive results (from the feedback I’ve gotten), but we need to continue to focus on loading up on content, especially timely content and multimedia content. For example, we served our readers well when we posted the update on the sexual assault investigation, and we got a spike…

How Are College Students Reading Their Newspapers

January 11, 2017 — We know that everybody scans newspapers instead of reading them cover to cover. But we do need to get a handle on how our audiences here at Lindenwood actually consume campus news. Do they read just tweets or Facebook posts? Do they check out headlines and read the leads? Do they…

Social Media Tip Sheet

November 7, 2016 — First Draft News has some solid tips on using social media to search out information and story ideas. This version of the tips is geared toward tomorrow’s election, but it can apply to many situations. You can check it out here.

Title IX and Sexual Assault

November 2, 2016 — As we continue to follow Lindenwood’s Title IX investigation into a sexual assault case, it can be valuable to see how media cover the issue at another school. In this instance I’m talking about the mess at Baylor and the work being done by Armen Ketayian and “60 Minutes Sports.” Here…

Edition No. 6

October 24, 2016 — It’s waaay past time for Edition No. 6, so let’s get to it. We had a spike in our site visits when we collected 1,859 on October 20 (according to the Google Analytics), and that was primarily driven by the sexual assault story we got out late in the day. We had…

Edition No. 5

September 27, 2016 — As we wait to see what great new things our design team is creating . . . Pats on the Back It was good to see that newsy stories from the Legacy got quickly posted on Lindenlink. There’s no need to hold off on posting stories that have strong news angles.…